Category Archives: marketing

Adios MacWorld… change is good!

Every year indie Mac developers ask themselves whether they should spend a few thousand dollars to exhibit at Macworld Expo. Now that Apple has indicated they are pulling out of future shows, the expo’s raison d’etre is firmly in the … Continue reading

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The Penny Drops

John Gruber’s article I Sold My App Through MacHeist and All I Got Was This Lousy T-Shirt should serve as a wake-up call for developers everywhere. For the promoters to take almost 90% of the profits, amounting to around half … Continue reading

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To Heist, or not to Heist?

A lot of indie software exists today because developers are able to make a living by selling directly over the internet to customers, bypassing margin-hungry middle-men. While developers no longer require a distributor (except for selling retail boxed copies), marketing … Continue reading

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