The Penny Drops

John Gruber’s article I Sold My App Through MacHeist and All I Got Was This Lousy T-Shirt should serve as a wake-up call for developers everywhere.

For the promoters to take almost 90% of the profits, amounting to around half a million dollars, while the developers are paid $5,000 each, is shocking, especially as the event was marketed as ‘The week of the independent developer’.

It was great business on the part of the MacHeist promoters, especially in getting the developers to accept a flat fee instead of a percentage, but it’s never going to be that easy again.

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